▶Keep Going… Greatness is Ahead!!!
Persistence when the odds are stacked against you

People first · Purpose in actionPeople first. Then the plan.
I’m Justice Bartels, a business leader, entrepreneur and mentor. My career spans consumer technology, retail sales, property investment and community work.
I started on the shop floor at Dixons Carphone and went on to leadership roles with Huawei, OnePlus and OPPO, including Head of UK & Ireland Retail at Robosen Robotics. I’ve seen first-hand how clear strategy meets customer experience, product value and the people delivering it.
“What have you done in the last 24 hours so you are not in the same position in the next 24 hours?”A question I keep coming back toMy story, work and initiatives
A career in chapters · 2014 — 2023
From the retail floor to opening new markets. Flip each chapter for the work behind the role.

A little more of my perspective
Short thoughts on persistence, ambition and moving forward, straight from my YouTube channel.
▶Persistence when the odds are stacked against you
▶Turning intention into follow-through
▶Spending, value and the habits behind money
▶The trade-offs behind meaningful progress
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On stage and alongside teams









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Justice Bartels Advisory
Practical commercial support for founder-led businesses ready to launch, enter the UK market or strengthen sales performance.
Clarify what makes you different, sharpen your message and own your market space.
Turn your product or service into real demand with a focused, efficient route to market.
Strengthen sales execution and help teams move forward with clarity, accountability and values-led leadership.
The advisory is where my experience becomes focused, practical work alongside your business.
Work with meGet focused on the customer, the offer and the choices that matter most.
Set a commercial direction that fits your ambition, resources and market.
Build momentum with clear priorities, accountability and hands-on support.
Keep leadership grounded in values, clarity and shared ownership.

Speaking & leadership
From keynote speaking to leadership development, I shape the message around the people in the room and the change they need to make.
Explore speaking & leadershipReady to make your next move?